He explained how Heineken has invested a lot of money into Cambodia and how they market their products. That they have to keep a close eye on their competitors to set prices but also to ensure they have enough products for the market (supply & demand).
Mr Roland reminded the children about Heinekens responsibility also to the community with charity work.
He told the children that when setting the price for their products they can not set the price to low as people will then think that the product is not of a good quality causing them to not buy the product which then lowers the demand to drop.
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